In 2020, RADIOBOOK signed an official partnership agreement with Scuderia Ferrari.
The RADIOBOOK’s square ‘R’ logo appeared on Ferrari’s Formula One cars at the Austrian,
Italian and Abu Dhabi Grand Prix.
A multi-year partnership agreement was signed for 2021,
which will also show the RADIOBOOK’s logo appear on the cars of Charles Leclerc and Carlos Sainz
at selected grands prix, and on the pit stop team overalls for the entire F1 season.
The RADIOBOOK’s ‘R’ logo reflects some of the key messages about sustainability
that are an important part of both companies’ philosophies, such as recycling,
reuse and repair that led to the partnership.
A good friend of us introduced me, “I’ve got a sponsorship offer from Ferrari,
would you like to hear about it?” That was the beginning of this project.
Of course we knew about Ferrari,
and we were more than aware that it was an honour to be approached by them,
but at first the idea of sponsorship was something we had to consider.
At RADIOBOOK, we define the work as “the best kind of fun” and “the best kind of entertainment”.
The companies and people we work with are the best play partners for RADIOBOOK,
and we don’t want to work unless all three parties - ourselves,
the other company, and the people involved in the service - are in a good place.
This is why, after months of negotiations,
we decided to enter into a partnership agreement with Ferrari,
rather than a sponsorship agreement, so that both RADIOBOOK and Ferrari can grow their business.
We believe that Ferrari’s corporate philosophy of “winning in Formula 1 is the only way to exist”
and “each individual should be a superman rather than an efficient organisation”
are essential in this day and age.
We, at RADIOBOOK, run our business based on the principles of
“creating a world where you don’t have to do anything you don’t want to do”
and “creating an elite group where each and every one of us is strong”.
We don’t have time to do things we don’t want to do.
Each and every one of us is the star of the show,
and we are a team, giving our best performance and achieving results.
We have a lot of things in the pipeline to spread this philosophy around the world, so stay tuned.
Please contact us
from the following form for inquiries.